Use Technology to Market your Business
Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web. There are hundreds of free or near free tools out there...
View ArticleUsing Social Media for your Business
Social Media such as Blogs, Micro-blogs, Wikis, and Social Networks are not only helping many people communicate and connect, but are also powerful tools for business as well. They can be used to...
View ArticleE-mail marketing still works according to Entrepreneur.com
Entrepreneur magazine columnist Gail Goodman offers an insightful look into email marketing and its relevance in today’s social network marketing -crazy world. She argues that despite the rise of...
View ArticleMore SMBs Using the Internet to Promote their Business
A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study , conducted with...
View ArticleSocial Networking Websites Your Business Should Use
Social Networking websites are usually associated with consumer services such as MySpace and Facebook . But did you know that there are literally dozens of social networking websites out there...
View ArticleTwitter Fast Becoming an Indispensable Tool for Many SMBs
Twitter , the microblogging service used by CNN , Oprah and none other than President Obama seems to have taken the world by storm, and is fast becoming an indispensable tool for many small and...
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What is A/B testing?
Testing is an integral part of any project. It usually happens near the end of the development cycle and is important in helping businesses figure out what works best and what customers will react...
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Facebook’s new video functions
With a steady increase in the number of users, Facebook has become a centralized medium for both businesses and customers to engage with one another. Now, businesses on Facebook will be equipped with...
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Understand how to measure social media ROI
Well, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so...
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More to social media value than meets the eye
When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to...
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Save time with these 10 social media tools
You know social media marketing can be valuable for your business but, simply put, you just don’t have the time for it. And besides, you’re no social media expert, so the whole process itself can be...
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How to promote your SMB on Facebook for free
The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered....
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Why your company needs to be on Instagram
It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure,...
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Untapped social media options
Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines...
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Get big leads with marketing automation
Marketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the...
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The business benefits of CRM software
Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments...
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The new face of e-marketing: IG stories
Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it,...
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Utilize Snapchat for business growth
Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue....
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How to make your business pop online
In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But...
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How to market SMBs with Pinterest
The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence,...
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